1 Million Views On Youtube Is Not A Standard Of Success For Nollywood Movies – Ruth Kadiri

Nollywood actress, Ruth Kadiri has come out to blast producers who pressure actors to deliver one million views per day on movies posted on YouTube.

She recently had her say via her social media page, and fans have been reacting.

According to her, any Nollywood producer who requires 1 million views from his or her actor has already failed because a good production requires more than an actor’s face.

Ruth added that the fact is one million views is not a standard of success nor failure in the movie industry.

Her words, “Dear Nollywood actors!!! Take the pressure off your shoulder!!! Any producer who requires 1 million views from you per day has failed! A good production requires more than your face.

One million views is not a standard of success nor failure.

So much y’all don’t know about YouTube. Don’t let their ignorance rob you of your joy.

The ones who never invest in anyone are the ones with the most nonsense to say about others.”

WOW.

Nollywood is a sobriquet that originally referred to the Nigerian film industry. The origin of the term dates back to the early 2000s, traced to an article in The New York Times. Due to the history of evolving meanings and contexts, there is no clear or agreed-upon definition for the term, which has made it a subject to several controversies.

The origin of the term “Nollywood” remains unclear; Jonathan Haynes traced the earliest usage of the word to a 2002 article by Matt Steinglass in the New York Times, where it was used to describe Nigerian cinema.

Charles Igwe noted that Norimitsu Onishi also used the name in a September 2002 article he wrote for the New York Times. The term continues to be used in the media to refer to the Nigerian film industry, with its definition later assumed to be a portmanteau of the words “Nigeria” and “Hollywood”, the American major film hub.

Film-making in Nigeria is divided largely along regional, and marginally ethnic and religious lines. Thus, there are distinct film industries – each seeking to portray the concern of the particular section and ethnicity it represents. However, there is the English-language film industry which is a melting pot for filmmaking and filmmakers from most of the regional industries.