Taylor Swift Generates Over $330M Brand Value For The NFL And The Kansas City Chiefs

Taylor Swift’s romance with Travis Kelce has made a financial impact in the NFL and for the Kansas City Chiefs, the team her man plays for.

The singer has reportedly generated over $330 million brand value for the NFL and the Kansas City Chiefs this season.

According to data from Apex Marketing Group (via Front Office Sports), Swift has reportedly generated a brand value for the Chiefs and the NFL in the area of $331.5million this season.

That $331M was a significant jump from when Apex last tracked her brand value for the Chiefs and the league back in October – at the height of ‘KelSwift’ mania.

WOW.

Taylor Swift (born December 13, 1989) is an American singer-songwriter. Recognized for her songwriting, musical versatility, artistic reinventions, and influence on the music industry, she is a prominent cultural figure of the 21st century.

Taylor Alison Swift was born on December 13, 1989, in West Reading, Pennsylvania. Her father, Scott Kingsley Swift, is a former stockbroker for Merrill Lynch and her mother, Andrea Gardner Swift (née Finlay), is a former homemaker who previously worked as a mutual fund marketing executive.

At the 54th Annual Grammy Awards in 2012, Swift won Best Country Song and Best Country Solo Performance for “Mean”, which she performed during the ceremony.

Swift won other awards for Speak Now, including Songwriter/Artist of the Year by the Nashville Songwriters Association (2010 and 2011), Woman of the Year by Billboard (2011), and Entertainer of the Year by the Academy of Country Music (2011 and 2012) and the Country Music Association in 2011.