People Are Only Streaming Diddy’s Songs More To Satisfy Their Curiosity – George Howard

Sean “Diddy” Combs’ music catalog has experienced an increase in streams since his arrest and indictment against him.

Industry data and analytics company, Luminate recently revealed an average 18.3% increase in on-demand streams during the week of his arrest compared to the prior week.

According to George Howard, a distinguished professor of music business management at Berklee College of Music, he is not surprised by the increase because the streaming hike can be likened to a Google search of the artist in his case as a means of satisfying curiosity.

He added that since streaming is also anonymous, it is also better than walking into a store right now and demanding a Diddy CD.

His words, “Music just becomes another piece of information as people try to comprehend the atrocities,” Howard told The Associated Press. “It’s like, ‘What would someone whose brain works like that, allegedly, what would their music sound like?”

The “anonymization” of streaming is also a factor that could have led to the increase for Combs and Kelly alike. Imagine walking into a record store now like, ‘Yeah, I want to buy this Diddy CD.’”

WOW.

Sean Love Combs (born Sean John Combs; November 4, 1969), also known by his stage names Puff Daddy, P. Diddy, or Diddy, is an American rapper, singer, record producer, record executive and actor.

Born in Harlem, Combs worked as a talent director at Uptown Records before founding his own record label, Bad Boy Records, in 1993. Combs has produced and cultivated artists such as the Notorious B.I.G., Mary J. Blige, and Usher.

Sean John Combs was born in the Harlem neighborhood of New York City on November 4, 1969. Raised in Mount Vernon, New York, his mother Janice Combs (née Smalls) was a model and teacher’s assistant, and his father, Melvin Earl Combs, served in the U.S. Air Force and was an associate of convicted New York drug dealer Frank Lucas.

At age 33, Melvin was shot dead while sitting in his car on Central Park West, when Sean was two years old.