Beyonce Wins Legal Battle To Trademark Blue Ivy’s Name

Popular singer, Beyonce has officially won the right to trademark her daughter Blue Ivy’s name.

This concludes a very long and feisty 12-year legal battle, and fans have been reacting.

The battle began in 2012 when Beyoncé and Jay-Z filed for the trademark shortly after Blue Ivy’s birth as they aimed to prevent others from profiting off their daughter’s name, however, the filing faced resistance from wedding planner, Veronica Morales, who had used “Blue Ivy Events” for her business since 2009.

The U.S. Patent and Trademark Office then ruled in 2020 that the event company’s name and Blue Ivy’s name were distinct, dismissing Morales’ objections.

The legal victory was confirmed on December 31 by The Trademark Official Gazette, granting the global superstar exclusive rights to her daughter’s name.

Jay-Z said, “People wanted to make products based on our child’s name, and you don’t want anybody trying to benefit off your baby’s name.”

WOW.

Beyoncé Giselle Knowles-Carter is an American singer, songwriter and businesswoman. Known as “Queen Bey”, she has been recognized for her boundary-pushing artistry, vocals, and performances. Named one of the greatest singers of all time by Rolling Stone, her contributions to music and visual media and her concert performances have led her to become a prominent cultural icon of the 21st century.

Critics have described Beyoncé’s voice as being mezzo-soprano. Jody Rosen highlights her tone and timbre as particularly distinctive, describing her voice as “one of the most compelling instruments in popular music”

Beyonce Giselle Knowles was born on September 4, 1981, in Houston, Texas, to Celestine “Tina” Knowles (née Beyonce), a hairdresser and salon owner, and Mathew Knowles, a Xerox sales manager. Tina is Louisiana Creole, and Mathew is African American.

Beyoncé’s younger sister, Solange Knowles, is also a singer and a former backup dancer for Destiny’s Child. Solange and Beyoncé are the first sisters to have both had number one solo albums.