I Have A Dream To Build Nollywood Till It Rivals Hollywood – Genevieve Nnaji

Nollywood actress, Genevieve Nnaji has come out to unpack her experience while seeking partnerships in Hollywood.

She recently had her say while speaking on a panel at the 2024 AfriCaribbean Trade and Investment Forum/Afreximbank Annual Meetings, and fans have been reacting.

According to her, she simply realized that she was viewed as a commodity by Hollywood, and the American film industry was only interested in exploiting her talent and African stories for their benefit.

The moviestar added that she decided to remain in Nollywood to ensure Nigeria grows enough to compete with the biggest film industries.

Her words, “For the first time, I realised I was a commodity. I thought, you know, given what I had done with Lionheart, and all of that, I was going to have an opportunity to do more. Getting there and having the kind of support that obviously CANEX is bringing on board, but I thought I could find it in Hollywood. That was not quite the case.

They wanted what I had but for their benefit. It was all about their story. It was all about how, even if it was our story, I could make it more authentic to their own understanding of whatever Africa is because they did have a lot of literature in their archives.

But I am Nollywood. I could have gone to Hollywood a long time if I wanted to. But I had a dream to build an industry in Nigeria that could rival it. That’s because I’ve always believed in that. I have always believed that we were capable of actually owning an industry like that, that told our story for our people. I wanted that. I respect what Hollywood is doing. I respect what Bollywood is doing and I felt like Nollywood had an equal chance at it.

So when I found it wasn’t quite what they had in mind I was like I’m just going to wait this out and the Covid happened and the worlds switched at that point and Africa sort of became it.”