I’m Happy To Be Endorsed By A Brand My Husband Is A Fan Of – Toyin Abraham

Nollywood actress, Toyin Abraham Ajeyemi has clinched another endorsement.

She recently shared the good news via her social media page, and Nigerians have been reacting.

According to her, she has been made brand ambassador for Nigeria’s premium custard brand, Checkers Custard, and her husband is an absolute fan.

Toyin added that she will do everything in her capacity to make sure that more people embrace the product.

Her words, Let me confess to you, my husband’s day is not complete without having Checkers Custard, the product is our favorite meal in our home, especially the Milk 3-in-1 flavour; I’m very delighted to be part of the family and I will do everything in my capacity to make sure that more people embrace this product.”

WOW.

Nollywood is a sobriquet that originally referred to the Nigerian film industry. The origin of the term dates back to the early 2000s, traced to an article in The New York Times. Due to the history of evolving meanings and contexts, there is no clear or agreed-upon definition for the term, which has made it a subject to several controversies.

The origin of the term “Nollywood” remains unclear; Jonathan Haynes traced the earliest usage of the word to a 2002 article by Matt Steinglass in the New York Times, where it was used to describe Nigerian cinema.

Charles Igwe noted that Norimitsu Onishi also used the name in a September 2002 article he wrote for the New York Times. The term continues to be used in the media to refer to the Nigerian film industry, with its definition later assumed to be a portmanteau of the words “Nigeria” and “Hollywood”, the American major film hub.

Film-making in Nigeria is divided largely along regional, and marginally ethnic and religious lines. Thus, there are distinct film industries – each seeking to portray the concern of the particular section and ethnicity it represents. However, there is the English-language film industry which is a melting pot for filmmaking and filmmakers from most of the regional industries.