Marketing Strategies In The Industry Are Fleeting, Only Good Music Will Stand The Test Of Time – Pheelz

Popular music producer, Pheelz has come out to say that Nigerian artistes are becoming repetitive in their style of music.

He recently had his say while speaking to the press, and fans have been reacting.

According to him, the reality is that musicians are now losing their true love for what they do, and this is forcing many to lose their creative soul.

Pheelz added that the marketing strategies are currently very fleeting, because only good music will stand the test of time.

Her words, “We [Nigerian artistse] are losing that love for music. It’s starting to become manufacturing. It’s starting to feel like we’re manufacturing soaps like we are making iPhones.

It’s starting to feel repetitive like we’re losing our creative sauce and our creative essence. It’s becoming work. Now, it’s harder to promote than to even make the music. Now, it’s becoming about promotion and marketing, not even about the art of it.

I don’t know about anybody else but for me, it’s about the music. I think that’s the most important thing. That’s the one thing that will stand the test of time. Marketing strategies will come and go. We shouldn’t be really focused on that. The way we market music now was not the same way we used to market music.

When people say stuff like, ‘It doesn’t even matter if the music sounds good, if you no get money to push am e no go blow.’ That kind of thing hurts me. I’m like, then what are we doing? If we don’t really exalt good music anymore and we just follow clout and hype what are we doing? Are we really making music then?”