Nigerians Cannot Afford To Buy Beer In 2024 – Hans Essaadi

The Chief Executive Officer of Nigerian Breweries Plc, Hans Essaadi has come out to say that the economic situation in Nigeria has deteriorated to the extent citizens can no longer afford to buy beer.

He recently had his say while speaking to the press, and Nigerians have been reacting.

According to him, it has definitely been a strange year for our business in Nigeria thus far, because Nigerian consumers can no longer able to afford a Goldberg after a hard day’s work.

He added that he has seen a significant decline in the mainstream lager market since the beginning of the year.

His words, “It has been unprecedented year for our business in Nigeria. We saw a significant decline in the mainstream lager market as a result of Nigerian consumers no longer able to afford a Goldberg after a hard day’s work.”

WOW.