Rihanna’s Savage x Fenty Brand Is Now Worth $1B

Rihanna’s Savage x Fenty Lingerie brand is now worth a whopping $1 Billion.

Recall that the singer launched the line in 2018, and it’s one of several businesses started by the singer, including her Fenty clothing line, makeup range Fenty Beauty, and skincare line Fenty Skin.

According to a recent report from Forbes, the lingerie company recently secured $115 million in Series B funding, which officially put it at a valuation of $1 billion. The funding was led by private equity firm L Catterton, in which LVMH Moët Hennessy Louis Vuitton has a stake.

Savage x Fenty saw revenue growth of more than 200% last year and “increased its active VIP member base by more than 150%,” according to a statement from the company.

Congrats to her.

Robyn Rihanna Fenty, born February 20, 1988) is a Barbadian singer, songwriter, fashion designer, actress and businesswoman, who has been recognized for embracing various musical styles and reinventing her image throughout her career.

Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna moved to the US in 2005, when she signed with Def Jam Recordings. She earned significant recognition following the release of her first two studio albums Music of the Sun (2005) and A Girl like Me (2006), both of which were influenced by Caribbean music and peaked within the top ten of the US Billboard 200 chart. Rihanna’s third studio album, Good Girl Gone Bad (2007), incorporated more elements of dance-pop and catapulted her to greater stardom, establishing her status as a sex symbol and a leading figure in the music industry. Its international chart-topping single “Umbrella” earned Rihanna her first Grammy Award, winning Best Rap/Sung Collaboration.

Rihanna has ventured into other businesses and industries. In October 2005, Rihanna struck an endorsement deal with Secret Body Spray. In 2010, Rihanna featured in the Optus commercial, in conjunction with Optus supporting Rihanna’s Last Girl on Earth. The same year Rihanna also featured in the Kodak commercial along with rapper Pitbull. In October 2010, the singer released an eponymous book. The book, featured photos from Rihanna’s Last Girl on Earth and served as an accompaniment to her fourth studio album Rated R (2009). In 2011, Rihanna was the face of Nivea and Vita Coco.